Bas is a holistic innovator focusing on strategy, design and concept development.
I’m Bas, a product and concept developer with a background spanning Design, Psychology and Business Administration. I have built experience across leading organizations including Philips, Versuni, The Social Hub, Heineken, Royal Swinkels and CM.com, where I have worked on product strategy, concept innovation, customer experience and digital transformation across digital and physical touchpoints.
Originally from Breda, I have lived in Breda, Eindhoven, Rotterdam and London, worked extensively in Amsterdam, and travelled across Europe in my work for The Social Hub. These experiences have shaped a broad perspective on people, business, hospitality and innovation. Now based in Breda again, I focus on developing concepts, products and experiences that create value for both users and organizations.
My expertise lies in understanding human behavior, identifying opportunities, and translating complexity into meaningful solutions. What first drew me to design was a fascination with psychology and human-centered problem solving, combined with a strong interest in innovation and emerging technologies. Through roles as Product Designer, Product Manager and Experience Manager, I have developed a way of working that combines creativity, systems thinking and strategic business insight.
One of my core strengths is concept development across both physical and digital environments. I enjoy turning abstract ideas into tangible propositions, whether that means shaping hospitality concepts, designing products that resonate with users, or developing digital platforms that improve processes and engagement. My work often sits at the intersection of strategy, customer experience, service design and business innovation.
Outside of work, music is a lifelong passion. I have played piano since childhood and am currently producing my own album. I also value health, exercise and continuous personal development.
Join me where design, psychology and business come together to shape concepts, experiences and meaningful change.
