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Medidots 2015
Focus Points
Service Design, UX Research, Usability
Methods
Interview, Persona, Value Proposition Canvas, Customer Journey, Service Blueprint, Brainstorm, Prototype, Validation Canvas
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I have conducted qualitative interviews and quantitative surveys amongst patients, observed pharmacists and talked with health insurers. Based on research, problem recognition, service blueprinting and prototyping a new product was developed iteratively in collaboration with pharmacists.
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