Mediq 2020
Mediq started as a pharmacy association but grew into a medical company with activities in 13 European countries. Helping people cope with chronic diseases or serious illnesses. At home, in a healthcare facility, or in the hospital.
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Mediq is divided in business units. As a product manager, I was part of the Respiratory and Pharmacy business unit. I was in touch with every department, orchestrating product-related activities and was the innovator that offered new perspectives on existing propositions through Design Thinking and patient-centered design.
Focus Points
Product Management, Propositions, Service Design, UX Research
Methods
Desk Research, Surveys, Observations, SWOT, 5-Forces Model, Expert Interviews, Customer Journey, Value Proposition Canvas, Brainstorming, Design Sprint
Project NOVA
An internal project was aimed to make Mediq more patient-oriented instead of product-oriented. I used the Design thinking method for this. Product Managers should be focussing on propositions, gaps, improvements in the customer journey. The project was divided in three phases:
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Create multiple personas for different indications, analyze indication backgrounds and set-up patient journeys. This will not only help becoming patient-centered, but also serves as input for Digital Marketing and the Mediq website.
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Investigate internal inefficiencies. Create one hub as a single source of truth, in which all employees can view, edit and add information regarding the services of Mediq.
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Develop one digital world of Mediq, which collects and combines all data regarding patients, healthcare professionals and more, focusing on outcome-based healthcare.
Smart Infusion & Syringes
I was involved in external projects to make infusion pumps smarter so that healthcare professionals could analyze the data remotely. For this I conducted market research and stakeholder interviews.
The Smart Syringes project aimed to improve administrating medication via syringes by orthopedists. I assisted and consulted an external orthopedist with making a business plan and its value proposition. When giving injections, orthopedists experience a lot of pressure on the hand joints, resulting in potential rheumatic conditions. Especially if the orthopedist has to administer all day.
